Seeing Otherwise: Challenging the Male Gaze in Media
Since its first publication in 1975, Laura Mulvey’s theorization of the male gaze has remained a central…
Ideas of Encoding and Decoding
When we think about media, whether it’s a Netflix series, a political speech, or a TikTok video,…
Understanding the Male Gaze: How Visual Culture Shapes What We See
Since Laura Mulvey introduced the concept of the male gaze in her 1975 essay Visual Pleasure and…
Medium Theory
When we think about communication, we often focus on what is being said in the news stories,…
Women on Screen and the Male Gaze
In media studies, “male gaze” is a crucial concept for understanding how women are presented in popular…
The Male Gaze
What is the Male Gaze? The Male gaze is a concept from feminist theory that describes how…
Male Gaze Theory: Women used as objects of desire
The male gaze has been a highly influential and talked-about idea in feminist media history. It was…
Culture Industry
Hi, I’m Chris, and this week we will be talking about the Culture Industry. What is Culture…
The Male Gaze: From Concept to Contemporary Observations
What is the “Male Gaze”? The term “male gaze” was first introduced by Laura Mulvey in her…
The Male Gaze: Objectification and Its Impact in Modern Media
Introduction: What Is the Male Gaze? The male gaze, defined by Laura Mulvey (1975), describes how visual…
When the Camera Has a Gender: The Viewing of Women Across Cultures
Have you noticed that in both Western blockbusters and Chinese idol dramas, women are often presented in…
How the Male Gaze Continues to Misread Women’s Brilliance
The male gaze is often described as a way of looking; but in reality, it is a…
“When Women Are Watched but Not Understood: The Male Gaze”
We often think “looking” is just accidental eye contact, but in cultural narratives, it’s one of the…
“Did Women Ruin The Workplace?” No, Male Gaze Did.
Laura Mulvey’s “Visual Pleasure and Narrative Cinema” (1975) was a groundbreaking commentary on mainstream gender and media…
Reading the Male Gaze through Dolce & Gabbana’s Controversial Campaign
Fashion advertising rarely hides its intentions: it sells desire as much as it sells clothes. But Dolce…
Why do algorithms become biased?
Algorithms have never been purely mathematical. They take in the real-world bias and amplify it. Whether it is the imbalance in training data or the value choices platforms make when designing models, there is always social power behind what is called ‘objective technology’. To understand algorithmic bias is to understand the world we live in.
Male Gaze and Lust, Caution: When “Being Seen” Becomes a Burden
When I first encountered the term male gaze, the film that immediately came to my mind was…
The Male Gaze and New Media – How We See Women Today
The idea of the male gaze has been around since Laura Mulvey wrote about it in the 1970s, but the concept still…
Understanding Encoding and Decoding: How Media Shapes Meaning
Everyday signs, words, sounds, images, and symbols are all around us and subtly influence how we perceive…
How Media Shapes Our Understanding: Revisiting “Manufacturing Consent” and the Encoding/Decoding Model
In today’s digital environment, we encounter an endless flow of information—advertisements, political commentary, lifestyle videos, brand messages,…
Theories of Encoding & Decoding
Encoding and Decoding: Navigating Meaning in Daily Life and Social Media Coined by Stuart Hall in 1973,…
Why do we have completely different reactions to the same luxury goods advertisement? – An Analysis of Hall’s “Encoding/Decoding” Model
For the same luxury advertisement, some people think “Wow, so high-end”, some people think it’s too fake,…
The Ideas Of Encoding And Decoding
Stuart Hall’s Encoding/Decoding model (Hall, 1973/1980) represented a significant paradigmatic shift in how scholars conceptualise media communication….
‘Manufactured consent’ and media literacy in a modern world
Noam Chomsky and Edward S. Herman’s Manufacturing Consent (1988) argues that Western media essentially stages democracy by…