The Construction Of Identity In a Digital World
In the twenty-first century, digital technology is a powerful influence in terms of identity formation. Rather than…
Understanding Medium Theory: How the Medium Shapes the Message
It is easy to get caught up in the ever-changing digital media landscape, tweets, videos, memes, and…
Construction of Identity in a Digital World: Becoming a ‘Main Character’
What makes a main character? Is it their personality, their appearance, their circumstances? Or perhaps it’s simply…
Identity Construction in the Digital World: The Fusion of Virtual and Reality
The Multidimensionality of Digital Identity Digital identity is not a singular entity but is composed of multiple…
🧭 The Construction of Identity in a Digital World
In today’s hyper-connected digital age, identity has become more fluid, performative, and fragmented than ever before. Social…
THE CONSTRUCTION OF IDENTITY IN A DIGITAL WORLD
In an era defined by perpetual connectivity, identity has become a communicative performance mediated through digital infrastructures….
The Collapse of Digital Identity: When Virtual Personas Backfire on Reality
“When an individual appears before others, he will have many motives for trying to control the impression…
Authentic or Algorithmic? Identity in the Digital World
I used to believe that identity was always “authentic.” But, after reading McLuhan’s idea that the medium is what conveys the message and listening…
Media is shaping power: use media theory to understand the contemporary socialisation and communication ecology
The core of media theory – media shaping information – reveals the reason why today’s media is…
Medium Theory: How it’s changed through social media
The Medium Theory was developed by Marshall McLuhan. The idea behind this theory is primarily based on…
Becoming the Self We Perform
This blog explores how Goffman’s idea of social life as a stage applies to the digital age. Through personal reflection and the case of Douyin creator Daydreamer, it considers how we shape, perform and ultimately become the selves we present online.
We Don’t Just Use Media ， We Become It
Explain McLuhan’s “The medium is the message” in an animated form. Today, we often attribute media problems…
Performing the Self in a Digital World
When I scroll through Instagram, I’m never just sharing a photo, I’m performing. Every caption, filter and…
Construction of Identity in a Digital World
In today’s digital age, identity is no longer a fixed or stable concept but rather a continuous…
Media Theory: The Invisible Translator Between Us and the World
Introduction: Sometimes I realize that my first look in the morning is not at the sun, but…
Two-step flow theory in the age of social media
When the Two-Step Flow Theory was first introduced in the 1940s, the presence of opinion leaders was…
Who Am I Online? Digital Identity, Gender, and the Persistence of the Male Gaze
In today’s media-saturated world, our identities are no longer confined to the physical realm. Every post, story,…
Adorno’s Warning in the Age of Streaming: The Culture Industry and the Illusion of Choice 💡
As mass media grew in popularity in the 1940s, Theodor W. Adorno and Max Horkheimer warned that…
The Culture Industry: How Media Shapes Our Everyday Life
The idea of the Culture Industry was first developed by two German philosophers, Theodor Adorno and Max…
TWO-STEP FLOW THEORY AND THE CONTROL BEHIND IDOL SUPPORT
“Ideas often flow from radio and print to opinion leaders and from them to the less active…
Mass Production of Art: Rethinking Adorno and Horkheimer in the Modern Digital Age
In a time of algorithmic playlists, viral moments, and TV-like interactive content, creativity seems like the system’s…
The Two-Step Flow Theory: How KOLs Shape Our World Today
In the age of social media, we often assume we’re directly bombarded with information—from news headlines to…
Two-Step Flow Theory – The Modern Political TikTok Era
In today’s modern mass media, the influence of political figures, people of fame, and even TikTok influencers…