More Than a Profile Picture: Who Are We Online?
Would someone be able to reconginze your personality from your online profile? Is Kermit the frog, enough…
The Construction and Collapse of Online Identity
Social media is a space where people construct identities and influence how others see them. The Chinese…
Lights, camera, Instagram: Goffman, front stage and the digital self
I have lived in many places: Siberia, Saint Petersburg, Moscow, Paris and now London. In each one,…
Does Social Media Shape the Way We Consume Information?
BBC News, TikTok, The Times, and X (formerly known as Twitter) are all ways audiences access news…
How Does Social Media Shape Our Digital Identity?
The Self We Share Online In today’s world, social media has changed the way in which individuals…
Are we the same person as our online selves?
Social media has become a huge part of how we communicate, but it also allows us to…
How Douyin Changes Chinese Everyday Communication
Douyin not just a popular video platform in China but also become a place where young people…
Who am I online? The construction of Identity in a digital world
Think about the last time you posted a picture on Instagram or uploaded a TikTok. Did you…
The Construction of Fragmented Identity in a Digital World
Social media has transformed how we construct and display who we are. Many of us hold multiple…
The Medium is the Message: How video format shape the way we think
In my daily life, I find long-form videos often leave a stronger impression on me than short-form…
Shaping Identity in a Digital Society
Nowadays technology plays a role in how we communicate and how people see themselves, and people use…
The Medium Shapes the Emotion: Why Voice Notes Feel Nothing Like Text
Have you ever stared at a blinking cursor for ten minutes, rewriting a two-sentence message just to…
How Xiaohongshu Shapes My Daily Habits: The Medium Is the Message
When I use Xiaohongshu (rednote) to look for coursework references, I sometimes find myself scrolling for much…
Construction of Identity in a Digital World: Who are we online?
What does your profile say about you? Before we chat with someone, our username, profile pic, and…
Construction of identity in a digital world: Am I still myself on Douyin?
Before posting on Douyin, do you choose photos that fit the person you want others to see?…
Brick Lane Through the Lens: Connection or Commodification?
Sharing images of Brick Lane creates both a connection and commodifies it as it captures the society…
Hello World And Culture industry in Filmmaking.
About me. My name is Tyron Otoo and I am student of the university of Westminster offering…
Beyond the Algorithm: Who Do We Actually Trust? (My Daily Two-Step Flow)
When Paul Lazarsfeld and Elihu Katz formulated the Two-Step Flow Theory in the 1940s, they challenged the…
The Two-Step Theory: The Two-Step Flow of Gaming.
Have you ever watched your favourite YouTuber play a new game you haven’t even heard of before,…
The person becoming the product and influencer authenticity
Why do we feel like we know influencers we’ve never met? From get ready with me (GRWM)…
Is Individuality Officially Dead??
An introduction to Culture Industry and its impact on fashion.
Are We Expressing Ourselves or Following the Same Trend?
The recently popular “I Wanna Go to China” BGM challenge on Douyin provides an example of how…
Trendy today but forgotten tomorrow: Fast Fashion and the Culture Industry
Have you ever bought an outfit because it was trending on TikTok, only to lose interest in…



















