Beyond the Algorithm: Who Do We Actually Trust? (My Daily Two-Step Flow)
When Paul Lazarsfeld and Elihu Katz formulated the Two-Step Flow Theory in the 1940s, they challenged the…
The Two-Step Theory: The Two-Step Flow of Gaming.
Have you ever watched your favourite YouTuber play a new game you haven’t even heard of before,…
The person becoming the product and influencer authenticity
Why do we feel like we know influencers we’ve never met? From get ready with me (GRWM)…
Is Individuality Officially Dead??
An introduction to Culture Industry and its impact on fashion.
Are We Expressing Ourselves or Following the Same Trend?
The recently popular “I Wanna Go to China” BGM challenge on Douyin provides an example of how…
Trendy today but forgotten tomorrow: Fast Fashion and the Culture Industry
Have you ever bought an outfit because it was trending on TikTok, only to lose interest in…
Who is really choosing: you or the culture industry?
In the 1940s, german pholosophers Horkheimer and Adorno argued that mass culture had become an industry, producing…
Why Does Everything Feel So Familiar?
Have you ever watched a film and felt like you already knew how it would end? A…
Are we really who we post?
Hi my name is Eniola, I’m a creative and I study digital media and journalism. My course…
Hello world!
Hi everyone! My name is Lada, and I’m a Digital Media student at the University of Westminster.I…
The culture industry：why there are so many similar video?
Has anyone noticed that when something, such as a joke, becomes popular, videos about it appear repeatedly…
Two Step Flow Theory
Why do we trust influencers on Social Media? Introduction Social media has transformed the way people access…
The Culture Industry: Are We Really Thinking for Ourselves?
Social media has become such a normal part of everyday life that we rarely question how it…
Is Netflix Changing the Way We Consume Culture?
When thinking about platforms such as Netflix, it’s easy to think of entertainment, relaxing after university, or…
Two Step Flow Theory
From Newsrooms to TikTok: How the Two Step Flow Theory Affects Our Opinions Introduction: Who Decides What…
From YouTubers to Opinion Leaders: How dose YouTube influence consumers decisions?
The Two-Step Flow Theory, developed by Elihu Katz and Paul Lazarsfeld (1955), suggests that media messages often…
How do influencers influence our buying decisions?
Social media has become an important way for people to discover beauty products.There are many influencers share…
Theory in the Social Media Era: How Opinion Leaders Shape Public Perceptio
Since the early 20th century, scholars held the view that mass media could directly shape audience opinions,…
What is Culture Industry and How does Digital Media shape what we hear and think?
Introduction: Have you ever found yourself wondering over why the same music gets viral on TikTok, why…
The Culture Industry: Is Entertainment Really Original?
Have you ever watched a film or TV series and thought to yourself “I feel like I’ve…
Hii I’m Paris!!
Hi everyone my name is Paris I’m 20 years old and I’m currently studying Digital Media and…
Are our needs really our own? The culture industry on TikTok
A TikTok video featuring two women aged 43 and 71 promotes an anti-aging skincare routine. But does…
