Author: 212711131

I am a Digital Media, PR and Advertising student at the University of Westminster. I am interested in social media culture and digital communication. I look forward to exploring media theories and discussing ideas with everyone on this blog
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Posted in 1. ‘Two Step Flow theory’ Or ‘Culture Industry’

Theory in the Social Media Era: How Opinion Leaders Shape Public Perceptio

Since the early 20th century, scholars held the view that mass media could directly shape audience opinions,…

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Posted in Hello World

Hi everyone, my name is Chuqiao Hui. I am a second-year student studying Digital Media PR and…