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1 Comment on From YouTubers to Opinion Leaders: How dose YouTube influence consumers decisions?
Posted in 1. ‘Two Step Flow theory’ Or ‘Culture Industry’

From YouTubers to Opinion Leaders: How dose YouTube influence consumers decisions?

The Two-Step Flow Theory, developed by Elihu Katz and Paul Lazarsfeld (1955), suggests that media messages often…

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Posted in Hello World

Introduction!

Hello everyone! My name is Xiaoyu Zhang, and you can call me Celina if you like. I’m…