Author: Menelik

0 Comment on The Power of Corporate Media to its Consumers
Posted in 3. Manufacturing Consent’ Or ‘Ideas of encoding and decoding’

The Power of Corporate Media to its Consumers

According to the book Manufacturing Consent, Noam Chomsky wrote (referring to the communication media of the U.S)…

3 Comments on Medium Theory in the Digital Age
Posted in 2. ‘Medium theory’ Or ‘Construction of Identity in a digital world’

Medium Theory in the Digital Age

The term Medium theory was first introduced by Marshall McLuhan in his 1964 book, Understanding Media. McLuhan’s…

0 Comment on The Culture Industry – How the Industry Controls us
Posted in 1. ‘Two Step Flow theory’ Or ‘Culture Industry’

The Culture Industry – How the Industry Controls us

The term “Culture Industry” has been used since 1947. It first appeared in the book Dialectic of…

1 Comment on Bienvenue to Menelik’s Page
Posted in Blog Hello World

Bienvenue to Menelik’s Page

Bienvenue to my page!! My name is Menelik and I’m from TOO MANY places however, I was…