Author: Sarah

3 Comments on The Unrealistic Gaze
Posted in 4. ‘Media Discourse’ Or ‘The male gaze’

The Unrealistic Gaze

Theorist Laura Mulvey came up with the theory ‘The Male Gaze’. As a feminist theorist, she aimed…

2 Comments on Who is in control? Manufacturing Consent
Posted in 3. Manufacturing Consent’ Or ‘Ideas of encoding and decoding’ Blog

Who is in control? Manufacturing Consent

What we may not realise is that the news we watch on the telly is mostly controlled…

1 Comment on Teaching the Medium Theory
Posted in 2. ‘Medium theory’ Or ‘Construction of Identity in a digital world’ Blog

Teaching the Medium Theory

Communication can happen in many ways. Through songs, words, paintings, icons, etc. These are all ways of…

1 Comment on Untangelling the Two-Step Flow Theory
Posted in 1. ‘Two Step Flow theory’ Or ‘Culture Industry’ Blog

Untangelling the Two-Step Flow Theory

Let me give you a bit of background as to how this theory came about. It was…

1 Comment on Me, Myself & I
Posted in Hello World

Me, Myself & I

Hi! My name is Sarah. I am as student at Westminster university, studying Digital Media. For the…