Author: 21672734
Women in media: male vs. female gaze
In today’s academic and social spaces, conversation surrounding the “male gaze” is fairly common. The concept refers…
Encoding and Decoding; Miscommunication in the Digital Age
Stuart Hall coined the concept of encoding and decoding in communication in 1973, positing that in the…
Digital Self: Is your online identity a performance?
Our identities have been formed by innumerable factors in our lives – our experiences, emotions, challenges and…
Two-step flow theory in the age of social media
When the Two-Step Flow Theory was first introduced in the 1940s, the presence of opinion leaders was…



