Author: Zoe

2 Comments on The male gaze
Posted in 4. ‘Media Discourse’ Or ‘The male gaze’

The male gaze

The term “male gaze” was first coined by film critic Laura Mulvey as a way of depicting…

2 Comments on Encoding and decoding in emoticons
Posted in 3. Manufacturing Consent’ Or ‘Ideas of encoding and decoding’

Encoding and decoding in emoticons

Sender, Message, Receiver “Encoding/Decoding” originates from Hall’s doubts about the communication theories of mass communication research.  The…

6 Comments on Construction of identity in a digital world
Posted in 2. ‘Medium theory’ Or ‘Construction of Identity in a digital world’

Construction of identity in a digital world

“The entire world is a stage and all the men and women merely players. They have their…

8 Comments on Culture industry
Posted in 1. ‘Two Step Flow theory’ Or ‘Culture Industry’

Culture industry

The concept of “cultural industry” was first proposed by Theodor Adorno and Max Horkheim. According to them,…

4 Comments on Yi xuan’s Introduction
Posted in Blog Hello World

Yi xuan’s Introduction

Hello, my name is Zhang Yixuan, you can call me Emily. I come from the beautiful city…