Category: 1. ‘Two Step Flow theory’ Or ‘Culture Industry’
Culture Industry: Why is everything so boring now.
How the culture industry has ruined creativity and keeps us not wanting a better life.
The 10 Step Trap
We’ve all been there – scrolling through a “Get Ready With Me” (GRWM) video, watching someone dab…
From Media to Influence: How Two-Step Flow Theory Shapes Modern Communication
The two-step model of communication is a concept that was developed by sociologists Paul Lazarsfeld and Elihu…
Thoughts on Two-Step Flow Theory
The Two-Step Flow Theory, first introduced by Paul Lazarsfeld and his colleagues in the 1940s, revolutionized the…
The Culture Industry – How the Industry Controls us
The term “Culture Industry” has been used since 1947. It first appeared in the book Dialectic of…
Do we really need all these Apple products?
By: Samantha Colledge Apple, the multinational technology corporation, has consumers hooked every time a new product is…
Ronaldo’s Stance in the “Culture Industry”
“Culture Industry” as a concept was developed in 1944, by Theodor Adorno and Max Horkheimer in their…
How BTS is one of the most significant Culture Industry in the K-pop area
In general, I want to talk about the culture industry in K-pop. The latest survey shows there…
Industry in Contrast to Artisans
Adorno and Horkeimer co-authored an essay arguing how the mass production of culture has become a mechanism…
Cultural Industry: A Modern Perspective
Introduction The term “Cultural Industry,” coined by Theodor Adorno and Max Horkheimer, remains a critical lens through…
The break out of fast fashion industry and its unpredictable consequences
To keep up with new trends, fashionistas and shoppers always prioritiez the most convenient and budget friendly…
How fast fashion is ruining individual expression
Companies such as H&M, Zara and Shein mass-produce cheap, trendy clothing. Clothing brands like Shein have been…
Lululemon’s social media marketing: A perfect application of two-tiered communication theory
In today’s modern marketing, brands need to find a way to effectively spread their message and earn…
From Humor to Commercialization: An Exploration of the Cultural Industry Value of “Tom and Jerry”
It is believed that everyone has watched the animated cartoon Tom and Jerry during their childhood. Its…
Videogames and The Culture Industry – is the society being manipulated?
What do we mean by ‘Culture Industry‘? The ‘Culture Industry’ is a concept viewed by Adorno and…
Two-Step Flow Theory
What is the two-step flow theory? According to Google, the two-step flow theory suggests that people are…
Creative Freedom vs Financial Success?
Cultural Industry The term “culture industry,” developed in the 1940s by Theodor Adorno and Max Horkheimer, describes…
Talk about the two-step flow theory
After I learned about the two-step flow theory, in my own words, information is first transmitted through…
The Culture Industry
In this blog, we’ll dive into the concept of the Culture Industry, a term introduced by critical…
Coca-Cola’s century impact on the culture industry
Everyone knows Coca-Cola, a global soft drink brand. In the 85 years leading up to 1971, Coca-Cola…
The Culture Industry
In this blog I’ll be talking about the Culture Industry and what it’s all about. The concept…
Media Insights: Are you a consumer or a creator?
Xun Zhu (Vertin) Introduction Welcome to Media Insight, I’m Vetin, and in this podcast we’ll be exploring…
Powerful Media Creating a Susceptible Society
By Grace Westling Blog Post #1: Class #2- From Mass Media to Mass Culture The relationship between…
