Category: 1. ‘Two Step Flow theory’ Or ‘Culture Industry’
Adorno’s Warning in the Age of Streaming: The Culture Industry and the Illusion of Choice 💡
As mass media grew in popularity in the 1940s, Theodor W. Adorno and Max Horkheimer warned that…
TWO-STEP FLOW THEORY AND THE CONTROL BEHIND IDOL SUPPORT
“Ideas often flow from radio and print to opinion leaders and from them to the less active…
The Two-Step Flow Theory: How KOLs Shape Our World Today
In the age of social media, we often assume we’re directly bombarded with information—from news headlines to…
Two-Step Flow Theory – The Modern Political TikTok Era
In today’s modern mass media, the influence of political figures, people of fame, and even TikTok influencers…
Who Leads the Talk? Two – Step Flow and Opinion Leaders
Introduction In 1940, Lazarsfeld studied the U.S. Erie County presidential election and found the public wasn’t directly…
The Two-Step Flow Theory in the Age of Digital Capitalism
The Two-Step Flow Theory, developed by Paul Lazarsfeld and Elihu Katz in the mid-twentieth century, transformed understandings of media influence by proposing…
The Manufactured Culture: Are We Really Choosing Freely?
In the digital age, we interact with “culture” every day.From short videos to streaming media, from trendy…
The Algorithmic Culture Industry
Every time I open Instagram or TikTok, it feels like the feed was perfectly designed for me….
The Culture Industry
Last week in classes, we deep into a particular concept that I believe everyone knew, but in…
The Labubu Craze under the Two-Step Flow Theory: Who’s Really Guiding our Shopping Habits?
What made the quirky toy Labubu a global obsession? This blog will explore how influencers and algorithms together exemplify the classic Two-Step Flow Theory, and quietly guide our “personal” choices.
The Culture Industry: For the People?
In today’s society, it is not unreasonable to say that many (perhaps most) people feel rather powerless….
What is culture industry?
When I first heard the term — culture industry, I thought it simply meant the entertainment world—movies,…
