Category: 2. ‘Medium theory’ Or ‘Construction of Identity in a digital world’
Understanding Medium Theory: How the Medium Shapes the Message
It is easy to get caught up in the ever-changing digital media landscape, tweets, videos, memes, and…
Construction of Identity in a Digital World: Becoming a ‘Main Character’
What makes a main character? Is it their personality, their appearance, their circumstances? Or perhaps it’s simply…
THE CONSTRUCTION OF IDENTITY IN A DIGITAL WORLD
In an era defined by perpetual connectivity, identity has become a communicative performance mediated through digital infrastructures….
The Collapse of Digital Identity: When Virtual Personas Backfire on Reality
“When an individual appears before others, he will have many motives for trying to control the impression…
Authentic or Algorithmic? Identity in the Digital World
I used to believe that identity was always “authentic.” But, after reading McLuhan’s idea that the medium is what conveys the message and listening…
Media is shaping power: use media theory to understand the contemporary socialisation and communication ecology
The core of media theory – media shaping information – reveals the reason why today’s media is…
Medium Theory: How it’s changed through social media
The Medium Theory was developed by Marshall McLuhan. The idea behind this theory is primarily based on…
Becoming the Self We Perform
This blog explores how Goffman’s idea of social life as a stage applies to the digital age. Through personal reflection and the case of Douyin creator Daydreamer, it considers how we shape, perform and ultimately become the selves we present online.
We Don’t Just Use Media ， We Become It
Explain McLuhan’s “The medium is the message” in an animated form. Today, we often attribute media problems…
Performing the Self in a Digital World
When I scroll through Instagram, I’m never just sharing a photo, I’m performing. Every caption, filter and…
Construction of Identity in a Digital World
In today’s digital age, identity is no longer a fixed or stable concept but rather a continuous…
Who Am I Online? Digital Identity, Gender, and the Persistence of the Male Gaze
In today’s media-saturated world, our identities are no longer confined to the physical realm. Every post, story,…
