Category: Blog

0 Comment on The Construction Of Identity In a Digital World
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The Construction Of Identity In a Digital World

In the twenty-first century, digital technology is a powerful influence in terms of identity formation. Rather than…

0 Comment on Construction of Identity in a Digital World: Becoming a ‘Main Character’
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Construction of Identity in a Digital World: Becoming a ‘Main Character’

What makes a main character? Is it their personality, their appearance, their circumstances? Or perhaps it’s simply…

0 Comment on Identity Construction in the Digital World: The Fusion of Virtual and Reality
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Identity Construction in the Digital World: The Fusion of Virtual and Reality

The Multidimensionality of Digital Identity Digital identity is not a singular entity but is composed of multiple…

1 Comment on 🧭 The Construction of Identity in a Digital World
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🧭 The Construction of Identity in a Digital World

In today’s hyper-connected digital age, identity has become more fluid, performative, and fragmented than ever before. Social…

0 Comment on The Collapse of Digital Identity: When Virtual Personas Backfire on Reality
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The Collapse of Digital Identity: When Virtual Personas Backfire on Reality

“When an individual appears before others, he will have many motives for trying to control the impression…

2 Comments on Authentic or Algorithmic? Identity in the Digital World
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Authentic or Algorithmic? Identity in the Digital World

I used to believe that identity was always “authentic.” But, after reading McLuhan’s idea that the medium is what conveys the message and listening…

0 Comment on Becoming the Self We Perform
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Becoming the Self We Perform

This blog explores how Goffman’s idea of social life as a stage applies to the digital age. Through personal reflection and the case of Douyin creator Daydreamer, it considers how we shape, perform and ultimately become the selves we present online.

1 Comment on Performing the Self in a Digital World
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Performing the Self in a Digital World

When I scroll through Instagram, I’m never just sharing a photo, I’m performing. Every caption, filter and…

0 Comment on Media Theory: The Invisible Translator Between Us and the World
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Media Theory: The Invisible Translator Between Us and the World

Introduction: Sometimes I realize that my first look in the morning is not at the sun, but…

0 Comment on Who Am I Online? Digital Identity, Gender, and the Persistence of the Male Gaze
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Who Am I Online? Digital Identity, Gender, and the Persistence of the Male Gaze

In today’s media-saturated world, our identities are no longer confined to the physical realm. Every post, story,…

0 Comment on The Culture Industry: How Media Shapes Our Everyday Life
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The Culture Industry: How Media Shapes Our Everyday Life

The idea of the Culture Industry was first developed by two German philosophers, Theodor Adorno and Max…

1 Comment on TWO-STEP FLOW THEORY AND THE CONTROL BEHIND IDOL SUPPORT
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TWO-STEP FLOW THEORY AND THE CONTROL BEHIND IDOL SUPPORT

“Ideas often flow from radio and print to opinion leaders and from them to the less active…

1 Comment on Mass Production of Art: Rethinking Adorno and Horkheimer in the Modern Digital Age
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Mass Production of Art: Rethinking Adorno and Horkheimer in the Modern Digital Age

In a time of algorithmic playlists, viral moments, and TV-like interactive content, creativity seems like the system’s…

0 Comment on Its Arda
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Its Arda

Hi, my names Arda and Im a 19 year old Second year student at Westminster Studying Digital…

0 Comment on The Algorithmic Culture Industry
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The Algorithmic Culture Industry

Every time I open Instagram or TikTok, it feels like the feed was perfectly designed for me….

2 Comments on The Culture Industry
Posted in 1. ‘Two Step Flow theory’ Or ‘Culture Industry’ Blog

The Culture Industry

Last week in classes, we deep into a particular concept that I believe everyone knew, but in…

2 Comments on The Labubu Craze under the Two-Step Flow Theory: Who’s Really Guiding our Shopping Habits?
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The Labubu Craze under the Two-Step Flow Theory: Who’s Really Guiding our Shopping Habits?

What made the quirky toy Labubu a global obsession? This blog will explore how influencers and algorithms together exemplify the classic Two-Step Flow Theory, and quietly guide our “personal” choices.

5 Comments on The Culture Industry: For the People?
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The Culture Industry: For the People?

In today’s society, it is not unreasonable to say that many (perhaps most) people feel rather powerless….

4 Comments on Your “Following List” Is the New Opinion Leader: The Two-Step Flow Theory in Today’s World
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Your “Following List” Is the New Opinion Leader: The Two-Step Flow Theory in Today’s World

Start with a question: which of the things you bought recently did you buy because you saw…

4 Comments on What is culture industry?
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What is culture industry?

When I first heard the term — culture industry, I thought it simply meant the entertainment world—movies,…

0 Comment on Hi,I’m Fangcan Zhou(Sona)!
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Hi,I’m Fangcan Zhou(Sona)!

Hey everyone! I’m Fangcan Zhou, but you can just call me Sona. I spend a lot of…

0 Comment on Hi, I’m Qingwen (Clara)
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Hi, I’m Qingwen (Clara)

Hi there! I’m Qingwen Deng. By personality, I’m a bit of an ISFP, which means I love…

0 Comment on Hi,I am Maybe
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Hi,I am Maybe

Hi everyone, my name is Ruoxin Xiang. I’m from Shunde. Shunde is well known as a “food…

0 Comment on Hello!I am Luna🌙
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Hello!I am Luna🌙

Hello everyone, my name is Liang Yue, but you can also call me Luna which means moon…