Category: Blog
How Media Shapes Our Understanding: Revisiting “Manufacturing Consent” and the Encoding/Decoding Model
In today’s digital environment, we encounter an endless flow of information—advertisements, political commentary, lifestyle videos, brand messages,…
Theories of Encoding & Decoding
Encoding and Decoding: Navigating Meaning in Daily Life and Social Media Coined by Stuart Hall in 1973,…
Why do we have completely different reactions to the same luxury goods advertisement? – An Analysis of Hall’s “Encoding/Decoding” Model
For the same luxury advertisement, some people think “Wow, so high-end”, some people think it’s too fake,…
The Ideas Of Encoding And Decoding
Stuart Hall’s Encoding/Decoding model (Hall, 1973/1980) represented a significant paradigmatic shift in how scholars conceptualise media communication….
‘Manufactured consent’ and media literacy in a modern world
Noam Chomsky and Edward S. Herman’s Manufacturing Consent (1988) argues that Western media essentially stages democracy by…
Ideas of Encoding and Decoding
When I first learned Stuart Hall’s Encoding and Decoding theory, I realised something important:media does not give…
Understanding SKIMS and Kylie Cosmetics Through Encoding/Decoding
Studying Stuart Hall’s Encoding/Decoding made me rethink how I look at the cultural world around me, especially…
Manufacturing Consent: How Media Shapes Public Opinion
In today’s world, media plays a huge role in shaping what we think and believe. But is…
How We Read Media Differently: Encoding & Decoding Today
In this episode of the podcast, I want to discuss Stuart Hall’s “encoding/decoding” model (Hall, 1980). As…
How Media and Audiences Work Together: Understanding Meaning in Media
The Media When we think about media people often imagine it as something that simply gives us…
Manufacturing Climate Consent: From The Island President to London’s Clean Air Agenda
When I first learned about the idea of Manufacturing Consent, I thought it only applied to politics…
Understanding AI Art Through the Ways We Decode It
AI-generated art is everywhere, but people disagree sharply about what it actually brings. This blog will
explore how diverse groups
interpret AI-generated images differently by using Stuart Hall’s encoding/ decoding theory.
The Construction Of Identity In a Digital World
In the twenty-first century, digital technology is a powerful influence in terms of identity formation. Rather than…
Construction of Identity in a Digital World: Becoming a ‘Main Character’
What makes a main character? Is it their personality, their appearance, their circumstances? Or perhaps it’s simply…
Identity Construction in the Digital World: The Fusion of Virtual and Reality
The Multidimensionality of Digital Identity Digital identity is not a singular entity but is composed of multiple…
🧭 The Construction of Identity in a Digital World
In today’s hyper-connected digital age, identity has become more fluid, performative, and fragmented than ever before. Social…
The Collapse of Digital Identity: When Virtual Personas Backfire on Reality
“When an individual appears before others, he will have many motives for trying to control the impression…
Authentic or Algorithmic? Identity in the Digital World
I used to believe that identity was always “authentic.” But, after reading McLuhan’s idea that the medium is what conveys the message and listening…
Becoming the Self We Perform
This blog explores how Goffman’s idea of social life as a stage applies to the digital age. Through personal reflection and the case of Douyin creator Daydreamer, it considers how we shape, perform and ultimately become the selves we present online.
Performing the Self in a Digital World
When I scroll through Instagram, I’m never just sharing a photo, I’m performing. Every caption, filter and…
Media Theory: The Invisible Translator Between Us and the World
Introduction: Sometimes I realize that my first look in the morning is not at the sun, but…
Who Am I Online? Digital Identity, Gender, and the Persistence of the Male Gaze
In today’s media-saturated world, our identities are no longer confined to the physical realm. Every post, story,…
The Culture Industry: How Media Shapes Our Everyday Life
The idea of the Culture Industry was first developed by two German philosophers, Theodor Adorno and Max…
TWO-STEP FLOW THEORY AND THE CONTROL BEHIND IDOL SUPPORT
“Ideas often flow from radio and print to opinion leaders and from them to the less active…