Category: Blog

2 Comments on Understanding AI Art Through the Ways We Decode It
Posted in 3. Manufacturing Consent’ Or ‘Ideas of encoding and decoding’ Blog

Understanding AI Art Through the Ways We Decode It

AI-generated art is everywhere, but people disagree sharply about what it actually brings. This blog will
explore how diverse groups
interpret AI-generated images differently by using Stuart Hall’s encoding/ decoding theory.

1 Comment on The Construction Of Identity In a Digital World
Posted in Blog

The Construction Of Identity In a Digital World

In the twenty-first century, digital technology is a powerful influence in terms of identity formation. Rather than…

2 Comments on Construction of Identity in a Digital World: Becoming a ‘Main Character’
Posted in 2. ‘Medium theory’ Or ‘Construction of Identity in a digital world’ Blog

Construction of Identity in a Digital World: Becoming a ‘Main Character’

What makes a main character? Is it their personality, their appearance, their circumstances? Or perhaps it’s simply…

2 Comments on Identity Construction in the Digital World: The Fusion of Virtual and Reality
Posted in Blog

Identity Construction in the Digital World: The Fusion of Virtual and Reality

The Multidimensionality of Digital Identity Digital identity is not a singular entity but is composed of multiple…

1 Comment on 🧭 The Construction of Identity in a Digital World
Posted in Blog

🧭 The Construction of Identity in a Digital World

In today’s hyper-connected digital age, identity has become more fluid, performative, and fragmented than ever before. Social…

3 Comments on The Collapse of Digital Identity: When Virtual Personas Backfire on Reality
Posted in 2. ‘Medium theory’ Or ‘Construction of Identity in a digital world’ Blog

The Collapse of Digital Identity: When Virtual Personas Backfire on Reality

“When an individual appears before others, he will have many motives for trying to control the impression…

3 Comments on Authentic or Algorithmic? Identity in the Digital World
Posted in 2. ‘Medium theory’ Or ‘Construction of Identity in a digital world’ Blog

Authentic or Algorithmic? Identity in the Digital World

I used to believe that identity was always “authentic.” But, after reading McLuhan’s idea that the medium is what conveys the message and listening…

1 Comment on Becoming the Self We Perform
Posted in 2. ‘Medium theory’ Or ‘Construction of Identity in a digital world’ Blog

Becoming the Self We Perform

This blog explores how Goffman’s idea of social life as a stage applies to the digital age. Through personal reflection and the case of Douyin creator Daydreamer, it considers how we shape, perform and ultimately become the selves we present online.

1 Comment on Performing the Self in a Digital World
Posted in 2. ‘Medium theory’ Or ‘Construction of Identity in a digital world’ Blog

Performing the Self in a Digital World

When I scroll through Instagram, I’m never just sharing a photo, I’m performing. Every caption, filter and…

0 Comment on Media Theory: The Invisible Translator Between Us and the World
Posted in Blog

Media Theory: The Invisible Translator Between Us and the World

Introduction: Sometimes I realize that my first look in the morning is not at the sun, but…

0 Comment on Who Am I Online? Digital Identity, Gender, and the Persistence of the Male Gaze
Posted in 2. ‘Medium theory’ Or ‘Construction of Identity in a digital world’ Blog

Who Am I Online? Digital Identity, Gender, and the Persistence of the Male Gaze

In today’s media-saturated world, our identities are no longer confined to the physical realm. Every post, story,…

0 Comment on The Culture Industry: How Media Shapes Our Everyday Life
Posted in Blog

The Culture Industry: How Media Shapes Our Everyday Life

The idea of the Culture Industry was first developed by two German philosophers, Theodor Adorno and Max…

1 Comment on TWO-STEP FLOW THEORY AND THE CONTROL BEHIND IDOL SUPPORT
Posted in 1. ‘Two Step Flow theory’ Or ‘Culture Industry’ Blog

TWO-STEP FLOW THEORY AND THE CONTROL BEHIND IDOL SUPPORT

“Ideas often flow from radio and print to opinion leaders and from them to the less active…

1 Comment on Mass Production of Art: Rethinking Adorno and Horkheimer in the Modern Digital Age
Posted in Blog

Mass Production of Art: Rethinking Adorno and Horkheimer in the Modern Digital Age

In a time of algorithmic playlists, viral moments, and TV like interactive content, creativity seems like the…

0 Comment on Its Arda
Posted in Blog

Its Arda

Hi, my names Arda and Im a 19 year old Second year student at Westminster Studying Digital…

0 Comment on The Algorithmic Culture Industry
Posted in 1. ‘Two Step Flow theory’ Or ‘Culture Industry’ Blog

The Algorithmic Culture Industry

Every time I open Instagram or TikTok, it feels like the feed was perfectly designed for me….

2 Comments on The Culture Industry
Posted in 1. ‘Two Step Flow theory’ Or ‘Culture Industry’ Blog

The Culture Industry

Last week in classes, we deep into a particular concept that I believe everyone knew, but in…

3 Comments on The Labubu Craze under the Two-Step Flow Theory: Who’s Really Guiding our Shopping Habits?
Posted in 1. ‘Two Step Flow theory’ Or ‘Culture Industry’ Blog

The Labubu Craze under the Two-Step Flow Theory: Who’s Really Guiding our Shopping Habits?

What made the quirky toy Labubu a global obsession? This blog will explore how influencers and algorithms together exemplify the classic Two-Step Flow Theory, and quietly guide our “personal” choices.

5 Comments on The Culture Industry: For the People?
Posted in 1. ‘Two Step Flow theory’ Or ‘Culture Industry’ Blog

The Culture Industry: For the People?

In today’s society, it is not unreasonable to say that many (perhaps most) people feel rather powerless….

4 Comments on Your “Following List” Is the New Opinion Leader: The Two-Step Flow Theory in Today’s World
Posted in Blog

Your “Following List” Is the New Opinion Leader: The Two-Step Flow Theory in Today’s World

Start with a question: which of the things you bought recently did you buy because you saw…

4 Comments on What is culture industry?
Posted in 1. ‘Two Step Flow theory’ Or ‘Culture Industry’ Blog

What is culture industry?

When I first heard the term — culture industry, I thought it simply meant the entertainment world—movies,…

0 Comment on Hi,I’m Fangcan Zhou(Sona)!
Posted in Blog

Hi,I’m Fangcan Zhou(Sona)!

Hey everyone! I’m Fangcan Zhou, but you can just call me Sona. I spend a lot of…

0 Comment on Hi, I’m Qingwen (Clara)
Posted in Blog Hello World

Hi, I’m Qingwen (Clara)

Hi there! I’m Qingwen Deng. By personality, I’m a bit of an ISFP, which means I love…

0 Comment on Hi,I am Maybe
Posted in Blog

Hi,I am Maybe

Hi everyone, my name is Ruoxin Xiang. I’m from Shunde. Shunde is well known as a “food…