Who Leads the Talk? Two – Step Flow and Opinion Leaders
Introduction In 1940, Lazarsfeld studied the U.S. Erie County presidential election and found the public wasn’t directly…
The Two-Step Flow Theory in the Age of Digital Capitalism
The Two-Step Flow Theory, developed by Paul Lazarsfeld and Elihu Katz in the mid-twentieth century, transformed understandings of media influence by proposing…
The Manufactured Culture: Are We Really Choosing Freely?
In the digital age, we interact with “culture” every day.From short videos to streaming media, from trendy…
The Algorithmic Culture Industry
Every time I open Instagram or TikTok, it feels like the feed was perfectly designed for me….
The Culture Industry
Last week in classes, we deep into a particular concept that I believe everyone knew, but in…
The Labubu Craze under the Two-Step Flow Theory: Who’s Really Guiding our Shopping Habits?
What made the quirky toy Labubu a global obsession? This blog will explore how influencers and algorithms together exemplify the classic Two-Step Flow Theory, and quietly guide our “personal” choices.
The Culture Industry: For the People?
In today’s society, it is not unreasonable to say that many (perhaps most) people feel rather powerless….
Your “Following List” Is the New Opinion Leader: The Two-Step Flow Theory in Today’s World
Start with a question: which of the things you bought recently did you buy because you saw…
What is culture industry?
When I first heard the term — culture industry, I thought it simply meant the entertainment world—movies,…
Hi，I’m Fangcan Zhou(Sona)！
Hey everyone! I’m Fangcan Zhou, but you can just call me Sona. I spend a lot of…
Hi, I’m Qingwen (Clara)
Hi there! I’m Qingwen Deng. By personality, I’m a bit of an ISFP, which means I love…
Hi,I am Maybe
Hi everyone, my name is Ruoxin Xiang. I’m from Shunde. Shunde is well known as a “food…
Hello！I am Luna🌙
Hello everyone, my name is Liang Yue, but you can also call me Luna which means moon…
Hi, everyone! This is Lisa!
Hello everyone, this is Lisa and my Chinese name is Yiyang Zhou. I’m from Yangzhou which is…
Hi～I’m Zoey ✨
Hello everyone! I’m Zoey, and my Chinese name is Yihan Zhou. I’m a second-year student majoring in…
Hi hi!
About me This is Jingyun from China, and I feel so excited to be a part of…
Hi, I’m Jane o(*￣▽￣*)ブ
I was born in Hubei, China, a place where the smell of hot dry noodles feels like…
Hello World— A little about me
Who am I, & Where am I coming from? Hi everyone, my name is Andrenys. I moved to…
Hi!
I’m Thalia, and I am a journalism major studying abroad at Westminster this semester! I go to…
Hi, this is Nan : )
This is my first Blog, and in this Blog I will go to introduce myself.
Introducing Taibah!
Hello, My name is Taibah Khan, and I’m a second-year student at the University of Westminster. I’m…
Introduction
Hello, My name is Samantha Munitz, and I am a 3rd year study abroad student from Los…
