Hi everyone, my name is Chuqiao Hui. I am a second-year student studying Digital Media PR and Advertising at the University of Westminster.

I’m really interested in digital culture, social media and how media theories help us understand online communication. I’m especially curious about online identity construction and the influence of short-video platforms.

In this blog, I will analyse media and communication theories with modern media cases. I look forward to reading your posts and discussing different ideas with all of you throughout this semester.